The Joint Video Experts Team (JVET), a collaborative team formed by MPEG and ITU-T Study Group 16's VCEG commenced work on a new video coding standard to be known as Versatile Video Coding (VVC) at this meeting. The primary objective of VVC is to provide a significant improvement in compression performance over the existing HEVC standard, aiding in deployment of higher-quality video services and emerging applications such as 360° omnidirectional immersive multimedia and high-dynamic-range (HDR) video. The development of the VVC standard is expected to be completed in 2020. The two bodies issued a joint Call for Proposals, and the responses were evaluated at the San Diego meeting. Responses to the call were received from 32 organizations, with some demonstrating compression efficiency gains of typically 40% or more when compared to using HEVC. The gain was measured in extensive formal subjective tests conducted by independent test labs. Both 360° omnidirectional video and HDR video were tested as well as conventional dynamic range video. Particular effectiveness was shown on ultra-high definition (UHD) video test material. The results of this very successful call led to creation of a first draft, a test model for simulation experiments, and a technology benchmark set for the VVC project. The new standard is expected to enable the delivery of UHD services at bit rates that today are used to carry HDTV. Alternatively, using VVC would enable twice as much video content to be stored on a server or sent through a streaming service

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