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Xilinx FPGA-Powered Public Clouds

At SC17 Huawei unveiled Xilinx FPGA-Powered Cloud Server to North America. See the PR here.  We were part of a video transcoding and machine learning demo which was running on the Xilinx booth at SC17. We also took part in the Heterogeneous High Performance Reconfigurable Computing Workshop (H2RC) as well as the Xilinx Developer Lab: Accelerating Applications on AWS

Xilinx is clearly the market leader when it comes to public Clouds with FPGAs. See the picture below showing 6 public Clouds (source: Xilinx booth at SC17):

Xilinx Public Clouds.jpg

 

 

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Why we are supporting VP9 (and AV1)

NGCodec has started to port our H.265/HEVC FPGA encoder to VP9. About ⅓ of our source code will not change (look ahead, rate control, adaptive quantization), ⅓ has minor changes, and ⅓ is new.

With the premium segment - led by Apple - now supporting H.265/HEVC, it is time content distributors leverage the massive user experience advantages of next generation compression (H.264/AVC was ratified back in 2003). Using ABR on congested networks an H.265/HEVC or VP9 stream can deliver HD whereas an H.264/AVC stream would be limited to SD. Of course this also saves bandwidth/CDN and storage costs.

The mass market segment lead by Google has decided not to support H.265/HEVC, but instead supports VP9. Despite lots of propaganda, VP9 can performs almost as well as H.265/HEVC (unlike most companies, we have built both encoders). So, post the 2003 H.264/AVC codec, both codecs will be required. Due to commercial and political reasons, both camps will not align around one next generation codec. In fact on a low cost Android phone priced under $100, it is impossble for the OEM to enable H.265/HEVC and have to pay royalties, since this would remove most of their profits. They will only enable VP9.

As of September 2017 here is the browser support for different video codecs on Desktop and Mobile as well as the estimated use by each.

Codec Browser support.png

Connected TVs (latest versions) also have a high level of next generation codec support:

Connected TV Decoder support.png

In fact the installed base for VP9 is currently almost 2x the size of H.265/HEVC given the market share of Chrome and Android. Also if you want YouTube in 4K today you have to support VP9.

We also expect desktop/laptops using Chrome, Firefox and Edge Browser to add software decoding of AV1 in 2018 with hardware decoding coming to mobile/tablets and connected TVs in 2019. (The Nightly version for Firefox already supports AV1). We are a member of AOM and will support AV1 in the future.

In summary, despite the extra complexity, we believe consumers will demand all three codecs: H.264/AVC for legacy old devices, H.265/HEVC for premium, and VP9 for mass market support. The use experience benefits of HD vs SD on congested networks are compelling. The installed base of 4K capable devices is also rapidly growing, meaning next generation codecs will have to be supported. NGCodec with its Cloud FPGA encoders can help you reduce costs as you move to next generation codecs.

Sources of Data:

Browser Video Codec support

Browser Market Share

1.4B PC/Laptop Installed Base

3B Mobile/Tablet Installed Base (page 8)

US Connected TV devices by Device

646M Worldwide Connected TV in 2016

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NGCodec and Tiledmedia to Show Cloud Hardware-Accelerated Low-Latency HEVC VR360 Streaming Solution at IBC 2017

  • World’s first implementation of Cloud hardware accelerated low latency HEVC VR360 Video Streaming
  • Amazon EC2 FPGA Instances leveraged to reduce encoding costs by 10x compared to current software solutions
  • At lower bitrates than legacy VR360 video streaming systems, delivers significantly better quality with lower latency 

 

Tiledmedia, a leader in tile-based directional Virtual Reality video streaming and NGCodec®, a company focused on FPGA-based video codec development, announced today that they have integrated their solutions to provide a cloud-based encoding service for efficient streaming of 360 degree Virtual Reality video (VR360). Tiledmedia is now able to offer high quality VR360 encoding using NGCodec’s hardware-accelerated HEVC encoder on an Amazon EC2 F1 instance, making the encoding and processing for Tiled VR streaming fast and affordable. The solution will be demonstrated at IBC 2017 in Amsterdam, from 15 to 19 September.

Oliver Gunasekara, CEO of NGCodec, said: “The NGCodec FPGA encoder provides a 10 times reduction in cost over current cloud-based software x.265 encoding, with high quality encoding settings and an extremely low latency.”  Rob Koenen, Chief Business Officer of Tiledmedia, added: “Integration of NGCodec’s solution in our ClearVR 360 Cloud was straightforward. We are very pleased that we can now offer fast, efficient, and high quality encoding of Tiled VR360 content.”

The integrated solution supports resolutions of 8k x 4k and higher. Such resolutions give significantly better quality for VR services than the legacy 4k x 2k content, which is used in current services. With Tiledmedia’s tile-based ClearVR 360 streaming technology, 8k content can be streamed to today’s devices that can only decode 4k resolutions, such as Samsung’s popular Gear VR. Tiledmedia’s ClearVR streaming can be used for head-mounted displays, and on flat devices such as phones and tablets. The joint, integrated solution is a major step towards support for live encoding in the cloud, a crucial capability for live VR360 services.

Content encoded with the solution can be seen at the booth of Viaccess-Orca, Hall 1.A51, at IBC.

About NGCodec Inc.

NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California, NGCodec leverages FPGA acceleration in the Cloud to lower encoding costs by 10x over traditional CPU encoders. Learn more at https://ngcodec.com or @NGCodec. NGCodec can be found in Hall 5, at IBC Booth 5.B21.

 

About Tiledmedia B.V.

Tiledmedia is a global frontrunner in flexible and affordable, low-latency delivery of extremely high-resolution video content to consumer devices. Through its advanced software products, distributors of high resolution content – e.g. 360-degree Virtual Reality video or 180-degrees panoramic video – can reach the maximum number of viewers with the highest available quality. Tiledmedia’s product portfolio enables advanced streaming features like directional streaming and zooming without resolution loss. Visit www.tiledmedia.com for more information.

 

 

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V-Nova & NGCodec Deliver real-time UHDp60 Perseus Plus HEVC encoding on a single FPGA

  • V-Nova PERSEUS™ 2 is the only next generation CODEC format that improves performance and reduces computational requirements
  • NGCodec RealityCodec™ delivers real-time HD HEVC encoding on a single FPGA, significantly reducing encoding cost for the best quality
  • Combined solution, to be showcased at IBC 2017, delivers best in class bitrate reduction & encoding costs to encode real-time UHDp60 on a single FPGA.

London, UK and Sunnyvale, CA, 7 September 2017V-Nova Ltd. & NGCodec® today announced the development of a joint FPGA encoding solution, which will deliver best-in-class UHD video bitrates and encoding cost reductions up to fifty times (50x) when compared against software HEVC - solution running on Amazon Web Services (AWS). The solution will enable broadcasters, operators and service providers to benefit from the most advanced video compression in a very cost effective form factor, reducing the encoding footprint and saving on appliance, power and cloud instances costs. The solution will be showcased for the first time at IBC 2017, on the NGCodec stand #5.B21 and V-Nova stand #11.B30u.

The award-winning V-Nova PERSEUS™ 2 codec addresses the real bottlenecks of IP video delivery, allowing for better viewing experiences across all data networks. Designed to provide enhanced platform support, the solution enables operators to quickly benefit from the core efficiencies of the encoding solution. This is particularly valuable for new broadcasters offering video-hungry services, from HD and UHD TV to social media applications, to benefit from its efficiencies. PERSEUS 2 extends support of H.264 environments to also cover HEVC and VP9 base layers, while maintaining full compatibility with the rest of the delivery workflows, including DRMs, streaming protocols like HLS and DASH, ad-insertion and other processes. Coupled with the Content Delivery Networks (CDN) savings associated with bandwidth and profile reduction, PERSEUS 2 is the most efficient and cost effective codec for next-generation service deployment today.

NGCodec RealityCodec HEVC/H.265 encoders run on FPGAs instead of CPUs in data centers. FPGAs are programmed at the hardware level and hence provide 10x more performance than CPUs. By leveraging FPGAs in public data centers like AWS, encoding costs can be significantly reduced whilst still providing very high compression efficiency.

Leveraging PERSEUS 2’s ability to drastically reduce video encoding requirements alongside the highly performing NGCodec’s RealityCodec, the joint solution will enable broadcasters, operators and service providers to uniquely run a high frame rate UHD encode (UHDp60) in real-time on a single FPGA. This translates into real operational savings, reaching up to fifty times (50x) for an encoding instance in the cloud for an equivalent broadcast-quality result.

“V-Nova PERSEUS 2 has been designed to be the cross-media codec; it consistently delivers best in class performance, regardless of the source file, network or end device,” said Guido Meardi, CEO and co-founder, V-Nova Ltd. “The next generation of PERSEUS supports more platforms than ever, including FPGAs, making it perfectly suited for NGCodec’s RealityCodec encoders. NGCodec RealityCodec is outperforming software encoders at the highest quality settings. The combination of our technologies is able to encode UHD in real-time at 60fps on a single AWS F1 instance, providing dramatic operational savings to help the industry maximize today’s infrastructure and making a business case for new services.”

“V-Nova PERSEUS 2 provides impressive bitrate reductions compared to standard codecs in any given environment,” said Oliver Gunasekara, CEO & Co-founder, NGCodec. “Collaborating with V-Nova means that our joint solution can deliver the best performance at a fraction of the standard costs – a groundbreaking development for the industry. For example, a combined PERSEUS 2 + RealityCodec solution running in a single AWS FPGA instance will provide adaptive bitrate 4K encoding at game-changing low costs and bitrates.”

To book a meeting with NGCodec at IBC Hall 5.B21, please go to https://ngcodec.com/ibc

To book a meeting with V-Nova at IBC Hall 11.B30u, please contact darcie@platformcomms.com.

 

About V-Nova

V-Nova Ltd. is a London-headquartered technology company providing next generation compression solutions to address the ever-growing media processing and delivery challenges. V-Nova provides solutions spanning the entire media delivery chain, including content production, contribution, storage and distribution to end users.

V-Nova’s award-winning PERSEUS™ is the only cross-media codec format and delivers on the promises of next-generation image and video compression, today. Using PERSEUS technology, media and entertainment companies can now monetise unmet consumer demand for higher definition video everywhere, on existing devices and infrastructure, by a simple software upgrade.

PERSEUS is available in multiple formats. PERSEUS Pro, for mathematically lossless and visually lossless professional production and contribution applications. PERSEUS Plus, for high compression efficiency in content distribution to end users, web publishing and cloud applications.

V-Nova’s shareholding comprises of a diversified group of strategic partners in TV & Media, including the satellite operator Eutelsat and leading entertainment company Sky plc. For more information please visit www.v-nova.com

 

About NGCodec:

NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California. Learn more at http://ngcodec.com @NGCodec.

 

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NGCodec Joins the Alliance for Open Media

SUNNYVALE, Calif., – July 12, 2017 – NGCodec® Inc., a startup company focused on FPGA-based video codec development, today announced it has joined the Alliance for Open Media (AOMedia), a non-profit effort to develop a new open and royalty-free video codec. As a member of the Alliance, NGCodec will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia video codec.

“Every day, YouTube viewers alone watch over a billion hours of online video,” said NGCodec CEO and Co-founder Oliver Gunasekara. “As an AOMedia member, NGCodec joins in the Alliance’s pursuit of an open and royalty-free next generation video codec. Combined with NGCodec’s 10x lower cost cloud encoding, AOMedia’s efforts will enable more customers to access high-quality, low-cost video that is optimized for Cloud delivery.”

The availability of AOMedia Video as an open source project is an important element in fulfilling the organization’s promise to deliver an open and royalty-free next generation video codec that is scalable to any modern device at any bandwidth.

"We’re pleased to welcome NGCodec to AOMedia, reflecting the growing importance of Cloud-based video encoding to achieve broad industry adoption," said AOMedia’s Executive Director Gabe Frost. "We look forward to NGCodec's contributions to this significant initiative, which will open the door to a new era of openness and interoperability for online video."

AOMedia’s Video 1 codec (AV1) is designed with a low computational footprint, optimized for hardware, and is capable of consistent, highest quality, real-time video delivery, making it flexible for both commercial and non-commercial content, including user-generated content.

 

About the Alliance for Open Media

The Alliance for Open Media is a project of the Joint Development Foundation, an independent non-profit organization that provides the corporate and legal infrastructure to enable groups to establish and operate standards and source code development collaborations. Launched in 2015, the Alliance for Open Media was formed to define and develop media technologies to address marketplace demand for an open standard for video compression and delivery over the web. For more information, visit http://aomedia.org/.

 

About NGCodec Inc.

NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California, NGCodec leverages FPGA acceleration in the Cloud to lower encoding costs by 10x over traditional CPU encoders. Learn more at https://ngcodec.com or @NGCodec.

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