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IBC 2018 ROUND UP

It was a fantastic IBC and we are super excited to announce our new products. We demonstrated our live HEVC and VP9 FPGA encoders for OTT encoding on the Advantech Vega 4000 boards. Broadcast quality 1080p encoding at 1Mbps is now a reality thanks to our superior RealityCodec technology.

For customers seeking public cloud solutions, RealityCodec is available today in the Amazon EC2 F1 FPGA-based cloud. For customers seeking on prem the company has announced a Hardware Evaluation Kit for evaluating performance in real-world streaming workflows.

We also launched our brand new encoder evaluation kit that supports 4K HDMI and SDI inputs. It can be ordered today!

Check the video below where Oliver Gunasekara, our CEO explains and showcases the technology.

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NGCodec Leverages Accelize’s Digital Right Management (DRM) Platform for Flexible and Secure Deployment of its Next-Generation Video Compression Solutions

September 10, 2018 – Aix-en-Provence, France and Mountain View, CA– Accelize®, a leading provider and enabler of data center workload acceleration using FPGAs,and NGCodec®, a leader in cloud video processing, today announce that they have signed an agreement for NGCodec to leverage Accelize’s Digital Right Management (DRM) Platform to ensure its video accelerator products can be easily deployed and managed in hybrid multi-cloud environments (Public Cloud, Private Cloud, On-premise or a mix of them).

“NGCodec is a pioneer in its field, having been the first company to deliver an accelerator solution on Amazon F1 instances,” said Jean-Yves Brena, CEO of Accelize. “With its FPGA based expertise NGCodec brings significant video encoding performance gains and reduced cost compared to traditional CPU encoders. This kind of innovation is fueling the cloud transformation. By leveraging our industry-proven licensing and metering solution, NGCodec can focus on innovating and rely on our solution for operational management of their FPGA Video Encoders with the right pay-per-use business model.”

Accelize offers FPGA solution providers a multi-level platform to streamline FPGA accelerator licensing and management.  The Accelize solution enables implementation of flexible business models, matching data center operators expectations, in a completely secure way  when targeting both Cloud and on-premise deployments. 

“The partnership with Accelize is critical for NGCodec in the broad deployment of our video encoders in data center environments,” said Oliver Gunasekara, CEO of NGCodec. “Having the best video encoding engine is inconsequential if not delivered with the right business model.  Today, our customers want instantaneous access to our technology and the ability to pay only for what they use. Accelize’s DRM platform gives us the flexible, tuned business model we need along with maximum security and protection of our product.”

Accelize’s DRM platform is part of a broader business platform offering available to all companies creating FPGA based acceleration solutions for today’s public cloud, private cloud and on-premise deployments. Accelize enables developers to create value for data center users by focusing their effort on their unique workload acceleration expertise and leveraging Accelize’s industry-proven DRM technology for flexible licensing and monetization across all FPGA platforms in a fully secured way. Leveraging Accelize’s DRM platform, FPGA solution providers can implement innovative business models that are more tightly aligned with needs of their target customers in the Cloud and data centers at large. Business models such as “per-node” (node locked or floating) and metered (time based or data usage based) are natively supported by the Accelize DRM technology which is available for immediate integration in FPGA products and deployment in datacenter infrastructures.

Companies interested in leveraging Accelize’s Business Platforms to bring their products to market in the Cloud and/or on-premise infrastructures should contact Accelize to evaluate how theses platforms apply can be implemented.

 

About NGCodec Inc.

NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California, NGCodec licenses its H.265/HEVC video codec silicon intellectual property (IP) to semiconductor and equipment manufacturers around the world. Learn more at www.ngcodec.com.

 

About Accelize

With strong expertise in FPGA development, IP licensing and extensive operational experience serving the Cloud market, Accelize provides ready-to-use FPGA-accelerated libraries through its AccelStore™, and a multi-level platform offering that enables flexible development, licensing and monetization of FPGA products in datacenters. Accelize aims to facilitate efficient, scalable and secured deployment of FPGA-based acceleration solutions in public cloud, private cloud and on-premise infrastructures.  For more information, visit  www.accelize.com.

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NGCodec Demonstrates Live 1080p ABR Video Encoding at 1Mbps

  • Exhibiting at IBC 2018 in Amsterdam on the Ontario, Canada Booth, Hall #2.A41

  • Demonstrating both H.265/HEVC and VP9 live adaptive bitrate (ABR) video encoding

  • HEVC is also being shown at the Advantec booth Hall #11.C32 on the VEGA-4000

  • NGCodec RealityCodec is already powering Hyperscale infrastructures around the world

  • New hardware Eval Kit available, with 4K HDMI and SDI capture

Efficient video encoding promises to reduce bandwidth requirements and improve video quality for online video. At IBC 2018, NGCodec is demonstrating breakthrough performance on Adaptive Bit Rate encoding for H.265/HEVC and VP9 codecs. The demonstration is powered by RealityCodec, an FPGA based solution for video encoding with the best possible performance per watt and scalability for broadcast-quality 4K UHD video. For customers seeking public cloud solutions, RealityCodec is available today in the Amazon EC2 F1 FPGA-based cloud. For customers seeking on prem the company has announced a Hardware Evaluation Kit for evaluating performance in real-world streaming workflows.

“NGCodec delivers the lowest bitrate for a given visual quality for live VP9 and HEVC with full support for adaptive bitrate encoding,” said Oliver Gunasekara, CEO and Founder, NGCodec. “Ultimately the bitrate reduction of around 30% over H.264 can save millions of dollars in CDN delivery costs and significantly improve the user experience.”

Emerging HEVC and H.265/HEVC solutions can now be implemented for hyperscale video encoding. NGCodec has pioneered low latency video encoding on programmable FPGA processors. In the public cloud, a single Amazon F1 instance powered by NGCodec delivers significant bit rate reduction over an C5 instances running open source encoders. In the private cloud, NGCodec provides the lowest TCO for broadcast-quality live video streaming.

To book a demo and meeting time at IBC please use the widget on: https://ngcodec.com/ibc

 

About NGCodec Inc.

NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California, NGCodec leverages FPGA acceleration in the Cloud to lower encoding costs by 10x over traditional CPU encoders. The company’s technology is already being adopted for hyperscale video streaming by clients around the world. Learn more at www.ngcodec.com

 

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Live Streaming Visual Quality - The World is Watching

Backlash to poor quality live-streaming is now a thing. Live events are cornerstones of broadcast, and Amazon’s recent experience with the US Open broadcast in the UK is an example of the challenges of hyperscale live streaming. While consumers may have pushed back on the price, content available, and advertising on cable and satellite, they enjoyed a consistent and reliable video experience. Streaming has broken into live broadcast for headline events, broadening access and opening business models. Yet consumer experiences have been inconsistent, challenged with poor video quality and feature gaps creating newsworthy backlash. As expectations grow for live streaming of major events, technical hurdles including core technology, hyperscaling, and user experience remain.

Live streaming is a fast moving opportunity. CISCO predicts live video will grow at an astounding rate, increasing 15-fold from 2016 to 2021, ultimately accounting for 13 percent of  Internet video traffic, with video traffic being 82 percent of all Internet traffic in 2021. Live video sourced from consumers is being curated and broadcast from tens to hundreds of thousands on emerging mobile-social platforms. Streaming broadcasters are picking up sporting events and season coverage. Leagues are rapidly ramping direct access. Comprehensive coverage of complex events is ideal for streaming, allowing viewers to choose the events, stars and matches they want, and seamlessly move between live, delayed, and recorded content.

Video quality matters. Streaming broadcasters are still working to nail the basics of hyperscale broadcast of live events. And consumer expectations are not standing still, with 4K HDR and 360 VR ramping and viewer comparisons to high-quality cable broadcast and VOD streaming. Viewers want click-to-watch simplicity with broadcast quality. And they notice when they have paid for streaming services but those services fail to deliver on simple - but technically challenging - video quality and reliability expectations.

Efficient video encoding promises to reduce bandwidth requirements and improve live stream quality. The emergence of H.265/HEVC and VP9 are making it possible to deliver broadcast quality 2K and 4K video with reasonable bandwidth for recorded content. Unfortunately good software encoders do not run in realtime. Live software encoders supporting H.265/HEVC and VP9 have little or no compression efficiency gains over the legacy H.264/AVC resulting in a huge difference in Visual Quality (VQ) between live and recorded content.

 

NGCodec has been developing solutions for encoding live streams and has launched cloud and private cloud encoders ready to meet the challenge of broadcast-quality live streaming. At the upcoming International Broadcasting Convention - IBC 2018 - NGCodec is demonstrating HD at 1Mbps using Adaptive Bit Rate encoding with the H.265/HEVC and VP9 codecs. The solution is powered by RealityCodec, an FPGA based solution for video encoding with the best possible performance per watt and scalability for broadcast-quality HD and 4K UHD video.

 

If you want to discuss hyperscale live streaming, you can meet up me at IBC using the online tool at www.ngcodec.com/ibc online.

 

 

 

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CTAccel To Deliver NGCodec Video Encoding Solutions as Exclusive Agent in China

NGCodec, a pioneer in cloud video processing, is partnering with Chinese FPGA acceleration specialist CTAccel to deliver FPGA-based video encoding solutions in China. CTAccel will be the exclusive agent for NGcodec products in both mainland China and Hong Kong.

CTAccel will offer the next generation NGCodec video encoder, the RealityCodec™ H.265/HEVC encoder, using FPGA hardware acceleration for low latency while maximizing video quality, meeting the highest broadcasting standards.


“Opportunities for cloud video encoding are expanding, but traditional software approaches need massive, expensive CPU resources and cannot deliver the video quality or latency required by emerging applications,” said Oliver Gunasekara, Chief Executive Officer and Founder, NGCodec. “CTAccel is experienced and respected in FPGA acceleration and we look forward to offering state of the art video encoding solutions to customers in China through CTAccel”


CTAccel has offered image processing solutions employing a high-throughput, low latency FPGA-based accelerator with proven value among customers in China.


“CTAccel is very experienced in FPGA-based acceleration. Being NGcodec’s exclusive agent in China, we are making both party’s solutions more complete.  This partnership allows both CTAccel and NGcodec to explore new ways to offer our products to a wide range of customers around the world.” says Harry Yu, CEO and Co-Founder of CTAccel.


NGcodec and CTAccel have already collaborated on several projects and are committed to providing the best FPGA-based solutions to customers.


About NGcodec
NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California, NGCodec leverages FPGA acceleration in the Cloud to lower encoding costs by 10x over traditional CPU encoders. Learn more at  https://ngcodec.com/  

About CTAccel
CTAccel Ltd. was founded in March 2016 by a team of FPGA experts from Clustertech Ltd. The company has been involved in the development of FPGA based heterogeneous computing solution for the datacenter since 2013. The company’s patented CTAccel Image Processor (CIP) improves the performance and efficiency of image processing in datacenters. Learn more about CTAccel: http://www.ct-accel.com/home-2/

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World Cup 2018 in UHD HDR on BBC iPlayer OTT service

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World Cup 2018 in UHD HDR on BBC iPlayer OTT service

If you live in the UK you can watch the World Cup live via the BBC iPlayer OTT service in 4K and HDR (HLG). This is very cool. You can read all about it here: 

https://www.bbc.co.uk/rd/blog/2018-05-uhd_hdr_world_cup_2018

The only downside is that they have a very poor live HEVC encoder. From the BBC Blog:

"The distribution to iPlayer will be Main 10 Profile, Level 5.1 HEVC with HLG signalling. This is the same as we used for our Blue Planet II trials. For Blue Planet II we were able to use non real-time encoding. For our World Cup 2018 coverage we must use real-time encoding. The current state of the art for live HEVC encoding means we need to use increased bitrates and reduce the number of representations we can make available. For the World Cup we will be offering:

  • 3840x2160p50   36Mbit/s
  • 2560x1440p50   16Mbit/s
  • 1920x1080p50   10Mbit/s
  • 1280x720p50      7Mbit/s

They really need our Chestnut HEVC live encoder. We could reduce the bitrates by ½ to ⅔ with the same quality and generate all the HLS/DASH renditions in parallel.

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My brief experience with the new Oculus Go HMD

Its a great $199 standalone HMD. Battery life is quite short. CG content is poor. This is one of the main limitations of Mobile HMD. I wish it used USB-C instead of Micro USB. 

8K 360VR and 180VR is great. Unfortunately there is not so much today. The majority is 4K or lower resolution. IMHO 360VR and 180VR at resolution lower than 4K is unwatchable. Even 4K is poor. 

 

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MPEG / ITU-T successor to HEVC/H.265 is called Versatile Video Coding (VVC)

The Joint Video Experts Team (JVET), a collaborative team formed by MPEG and ITU-T Study Group 16's VCEG commenced work on a new video coding standard to be known as Versatile Video Coding (VVC) at this meeting. The primary objective of VVC is to provide a significant improvement in compression performance over the existing HEVC standard, aiding in deployment of higher-quality video services and emerging applications such as 360° omnidirectional immersive multimedia and high-dynamic-range (HDR) video. The development of the VVC standard is expected to be completed in 2020. The two bodies issued a joint Call for Proposals, and the responses were evaluated at the San Diego meeting. Responses to the call were received from 32 organizations, with some demonstrating compression efficiency gains of typically 40% or more when compared to using HEVC. The gain was measured in extensive formal subjective tests conducted by independent test labs. Both 360° omnidirectional video and HDR video were tested as well as conventional dynamic range video. Particular effectiveness was shown on ultra-high definition (UHD) video test material. The results of this very successful call led to creation of a first draft, a test model for simulation experiments, and a technology benchmark set for the VVC project. The new standard is expected to enable the delivery of UHD services at bit rates that today are used to carry HDTV. Alternatively, using VVC would enable twice as much video content to be stored on a server or sent through a streaming service

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NAB 2018 Round up

It was a fantastic NAB and we, at NGCodec, were super excited to announce our new products. We demonstrated our highest Quality HEVC Video Encoder for live streaming applications. Also, we announced our new live VP9 encoder for internet streaming applications which also used our Adaptive bitrate encoding technology. Our encoders achieve the best quality at lowest possible bitrates using FPGAs which we demonstrated using Advantech's latest Vega 4000 PCIe board.

The demo set up at  NAB 2018 consisted a PC running a FFMpeg encoding application running on a PC-server with real-time HEVC 1080p60 encoding using the NGCodec encoder on the Advantech board. An identical set up was used to demonstrate ABR streaming with VP9 encoding at 720p, 480p and 240p resolution outputs.

Test our live encoder at AWS here and let us know how you like it. It's completely free for a week! Do let us know any questions you may have and how we can help with your encoding requirements. Click here to send us your request.

Check the video below where Oliver Gunasekara, our CEO explains and showcases the technology.

 

Also, check out Oliver's interview with Jan Ozer at Streaming Media here

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NGCodec Demonstrates the Highest Compression Efficiency Live H.265/HEVC Encoder and adds VP9 Support at NAB 2018

NGCodec will be Exhibiting at NAB 2018 in Las Vegas from April 9th to 12th at LVCC South Upper Hall Booth SU14613

Las Vegas. NGCodec, a pioneer in cloud video processing, is demonstrating the world’s highest compression efficiency cloud video encoders and announcing their availability in the Amazon EC2 F1 Cloud. Broadcast video can now be delivered at the same video quality level as video-on-demand, using state of the art VP9 or H.265/HEVC encoding. Hyperscale social video platforms can enable millions of users to stream with unprecedented quality and low latency. Major broadcasters can scale streaming of live events to reach large, global audiences. The company is demonstrating their solutions for live video streaming on the floor of the National Association of Broadcasters Show in Las Vegas, April 9th through the 12th.

Modern compression technologies such as VP9 and HEVC have required substantial investments in software and infrastructure. These technologies can now be implemented with economic and technical advantages, better justifying migration costs. NGCodec has pioneered low latency video encoding on programmable FPGA processors. Incredibly, each Amazon F1 instance powered by NGCodec replaces 20 C4 instances running open source encoders. This efficiency dramatically lowers the footprint required for broadcast quality live streaming.

Traditionally customers had to live with much lower visual quality (VQ) for live content vs. video-on-demand (VoD). Advance compression required powerful processors and was unable to meet 60 frames-per-second live broadcast requirements. Today, NGCodec delivers the best VQ even for live content by leveraging FPGA instances which are now available in many public data centers. The NGCodec VP9 and HEVC encoders support adaptive bitrate encoding allowing each encoder to simultaneously encode up to 32 multi-resolution streams to maximize efficiency for MPEG-DASH and HLS streaming.

NGCodec is demonstrating their live broadcast quality solutions on the floor of NAB 2018 using the Advantech VEGA-4000 FPGA compute node utilizing Xilinx FPGA. “We are excited to see emerging applications such as NGCodec’s high performance video encoders on the Advantech VEGA-4000,” said Brian Carr, Product Strategist and Marketing Director at Advantech Video Solutions Division. “Deploying reconfigurable FPGA technology for live video broadcast has never been easier for broadcasters and video streaming platforms.”
“We have developed VP9 encoding with the same performance as HEVC for live broadcast applications,” said the company’s new VP of Engineering, Brian Angell. “With over 5 years devoted to the development of our high performance cloud video encoders, NGCodec offers the highest performance encoding solution available in a public cloud with a 10X reduction in encoding costs.”

To book a demo and meeting time at NAB please use the widget on: https://ngcodec.com/nab

 

About NGCodec Inc.
NGCodec® has been in passionate pursuit of next generation video compression since 2012. With the support of investors including Xilinx, NGCodec’s agile startup team has created Reality Codec™, a compressor-decompressor technology optimized for ultra-low latency, high-quality applications. Headquartered in Sunnyvale, California, NGCodec leverages FPGA acceleration in the Cloud to lower encoding costs by 10x over traditional CPU encoders. Learn more at www.ngcodec.com

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4 Reasons Why VP9 is Important

VP9 video is everywhere even if you don't realize it, thanks to the likes of YouTube and Netflix. But, what is it and why should you care about it?

VP9 is an open and royalty-free codec. That’s one immediate reason why it is a very lucrative option especially for hyper scale internet video services who have embraced it as an upgrade over the immensely popular previous generation H.264 codec. VP9 was developed by Google as part of it's WebM project, and was historically used primarily on YouTube. However, the format has gradually expanded to Netflix and others. When Netflix began using it towards the end of 2016, reports showed they were able to save up to 36% bandwidth by using VP9 encoding together with their video chunking approach. The momentum around upgrading to VP9 has since grown as the codec has garnered the interest of other enterprises and developers alike. In fact, with the highest installation rate amongst the codecs available on the market, it is currently the most relevant codec for online streaming. Here's why:

Huge install base

It’s already an adopted format by Chrome (naturally) and Firefox browsers with a huge install base on several low-end and high-end Android devices. Despite it's incompatibility with Safari, VP9 boasts support on almost 3 Billion devices - nearly double of HEVC's support on about 1.7 Billion devices. More details on this can be found here. With Apple's joining AOM, a possibility of an initial support for VP9 and later addition of AV1 support on Safari can't be ruled out.

High Quality Encoding Tools

With High Quality Encoding tool sets, VP9 delivers a low bandwidth streaming option suitable for an array of resolutions from mobile through 4K. Google claimed in 2015 that this codec actually cuts the size of the average video in half, which is important when it comes to enhancing user experience with lower bandwidths and higher resolutions. Google had earlier stated in their blog post that their vision is for every internet user to enjoy high-quality videos without having to wait a second for them to buffer. VP9 does put them one step closer to achieving that goal with it's incredible compression efficiency thereby enabling a size decrease of HD video to something that can be easily consumed on most internet connections. VP9 video codec is also engineered to get more efficient at larger resolutions than its predecessors making it a natural migration option for 4K services.

It’s free

Unlike other codecs that came before VP9, VP9 is open-source and it’s going to stay that way. Because it’s free to use, more and more developers are reviewing to incorporate it into their products, including some big names in the streaming video industry. Why would you pay for something when you can get a comparable quality codec that's proven and deployed for free?

Established Roadmap

VP9 is the predecessor to AV1 - AOM's next generation video codec that was released this week. While AV1 shows a lot of potential and promise, the reality is that it may be at least a few years away as far as hyperscale mass hardware deployments are concerned. Furthermore, the codec is highly complex and will take time for implementations to come about that have high quality real-time encoding with significant gains. In the meanwhile, VP9 fits in as the perfect option that's available today, with proven deployments and excellent video quality improvements all rolled in to one codec at an excellent price point.

 

Naturally, you can expect to see VP9 continue to grow in popularity as most developers begin to adopt it as their standard video codec. Considering that days’ worth of video is published to YouTube every minute, investing on improving compression and lowering the bandwidth needed for streaming content was a smart move from Google. The reduced size of video files for the same output quality delivered means that, even as 4K videos get added into the mix more often, everyone will get to enjoy pristine quality content with faster loading times and decreased buffering using this new codec. It's only a matter of time until this gets implemented on other mass online video platforms which choose to migrate to VP9 from existing H.264 codec to leverage on all the freebies that come with it.

 

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HEVC Advance’s royalty removal is a step in the right direction. Here’s why.

On March 13, HEVC Advance announced that it has removed its license fees for subscription, title-by-title encoding and distribution for all non-physical media using the Emmy Award winning HEVC video compression standard.

This essentially means that cable, on-air broadcast and satellite streaming will no longer be subject to royalty fees previously sought by HEVC Advance. According to HEVC Advance, this move is part of an effort to accelerate the adoption of HEVC compression especially as 4K resolution content become more and more ubiquitous in streaming-video markets.

Additionally, HEVC Advance also announced it has expanded its discount program for Region 1 (which includes North America, Europe, Middle-east and A-Pac excluding emerging markets like India & China) Lower-Priced Connected Home and Other Devices Category to include units costing up to $80. It also consolidated and reduced it’s enterprise cap to $40M and further expanded it’s Trademark Program discounts to include physical media. This makes HEVC easier to implement in a greater number of devices.

This is, however, not the first move of its kind. Back in 2016, HEVC Advance waived fees on software applications like browsers and media players that implement HEVC encoding and decoding only using a general purpose CPU and no hardware acceleration. Essentially, this move was to drive the market for HEVC by allowing free software implementations on hardware that lacked HEVC acceleration functions but equipped with the horsepower needed to handle HEVC compression in software. Fast forward a year, in October 2017, HEVC Advance again announced discounted royalty rates specifically to increase adoption of HEVC among lower-priced devices

Earlier, there was another major shift in 2017 when Apple, at its Apple Worldwide Developers Conference (WWDC17), announced that it would support HEVC in both its computer and smartphone operating systems. This put HEVC at the forefront over other parallel open source compression formats, as the most prominent phone-maker in the world and one of the most popular and well-known computer-makers worldwide was supporting HEVC. This was definitely music to the ears of the video community including companies like NGCodec that had invested heavily in HEVC.  

While Apple’s move and it’s adoption of HEVC in it’s iPhones, iPads and Macs showed a great deal of promise, the adoption rate of HEVC for streaming content still suffered primarily due to the royalty issues that had plagued it for years coupled with the huge market share of royalty-free VP9 codec in browsers and Android smartphones. NGCodec has also publicly stated that both VP9 and HEVC may be required because the Premium segment lead by Apple is HEVC only and Mass market led by Google Android is VP9 Only.Apple has since joined AOM, fueling uncertainties and speculations about the future of MPEG video codecs for streaming applications. Recently, MPEG’s founding chairman Leonard Chiariglione also wrote a critical blog post titled 'A crisis, the causes and a solution' that portrayed a rather bleak future for MPEG Video standards. In his article, it is shown that while there are indeed concerns about the future of video compression technology, there are also solutions available.

HEVC Advance’s latest move is a good step in the right direction towards helping broadcasters and internet video encoding providers provide HEVC as part of their codec portfolio and leverage it’s superior compression gains over the earlier dominant H.264 standard. Broadcasters can now use HEVC’s best-in-class compression royalty-free for their ingest and contribution workflows either on-prem or in the cloud. This will enable providers to expand their offerings to higher resolutions like 4K and also offer higher resolutions for a given bit rate or reduce bandwidth consumption for existing resolutions. MSOs can now effectively use HEVC encoding for distribution over cable, satellite or OTT thereby providing a far richer video experience for consumers.

It should be noted however that HEVC has three patent pools (the other two being MPEG LA and Velos Media) and a host of other patent holders who're not a part of neither pool and it remains to be seen how the other two patent pools respond to this move. HEVC Advance's announcement comes right in time as the industry gears up for the annual NAB show next month in Las Vegas. 

 

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