All video content you watch is lossy compressed. Without compression the video files would be too large to store or transmit. DVD and Blu-ray formats use compression, as does any video you watch on the web. Historically every 10 years a new industry-standard method to compress video is invented, leveraging Moore's law. Twenty years ago MPEG-2/H.262 enabled the first mass market for standard definition digital video. Ten years ago MPEG 4 AVC/H.264 provided a 50% reduction in bit rates over MPEG-2 enabling 1080p HD applications. Now the same people who brought you H.264 have defined a new compression standard called High Efficiency Video Codec or HEVC/H.265, which can deliver another 50% reduction in bit rate over H.264/AVC. This enables online videos to download faster, reduces network bandwidth and enables high resolutions like UHD 4K.
High Definition or 1080p refers to a pixel count of 1920 by 1080 and is today the standard for high quality video. Blu-ray players natively support this resolutions as do most consumer TV's.
Over the next few years the next step up in quality will be available. This is referred as 4K Ultra High Definition TV (UHD or 2160p) and represents a pixel count of 3840 by 2160 which is 4 times the number of pixels as 1080p!
NGCodec is developing the Next Generation of video encoder technology that implements the HEVC standard (and also supports AVC/H.264). Our products are delivered as Silicon IP in the form of RTL or net lists for implementation inside a System on a Chip (SoC) or inside an FPGA chip.
NGCodec is developing the Next Generation of video encoder technology that implements the H.265/HEVC standard (and also supports AVC/H.264). Our products are delivered as Silicon IP in the form of RTL or net lists for implementation inside a System on a Chip (SoC) or inside an FPGA and would support resolutions up to 4K Ultra High Definition TV.